by Paul Costello | Aug 20, 2020 | Uncategorised
Do you remember way back in 2008, the elections, Hillary and McCain and Obama. Do you? Rudy Guiliani was even running back then, for the USA, and not Ukraine. I remember watching and devouring every juicy morsel of news and commentary. Do you? And after a while, I...
by Paul Costello | Jul 8, 2020 | Uncategorised
The peak- end rule and the Axis of Coherence give us a powerful planning tool, one that we see employed in the Presidential Plot.
by Paul Costello | Jul 8, 2020 | Uncategorised
POND teaches us that Daniel Kahneman’s great book “Thinking Fast and Slow’ testifies to, that how we experience something in the moment is different to how we remember it. He uses the experiment with patients undergoing a painful operation and their...
by Paul Costello | Jul 8, 2020 | Uncategorised
POND teaches us that Beginning, Middle and Ending are not defined on a map of location so much as a map of a territory of energy that is broken up this way: Beginning is the ZONE of creativity Middle is the ZONE of complication, and contestation Ending is the ZONE of...
by Paul Costello | Jul 8, 2020 | Uncategorised
Remember our goals here. We are teaching you 1)POND- The Key Principles of Narrative Design 2) The tools of Storywise analysis. 3) APPLICATION to the Presidential Plot-2020 4) From this learning to apply it to anything else. Another core map and principle of POND is...
by Paul Costello | Jul 8, 2020 | Uncategorised
In POND- the Principles of Narrative Design, We always teach that who you are is WHERE you are. And where you are is what you are IN BETWEEN. B is B because its between A and C. And where we are is always in the middle, between where we started out and where we hope...